You're The Target
The tobacco industry has a history of marketing their addictive products to youth. They need to replace people who currently smoke but are dying from their products with new ones to keep the profits flowing.
Over the years they have used million dollar advertising campaigns to bring people’s attention to their products. They have used sneaky tactics to attract new smokers such as:
- Lifestyle advertising (trying to link a product to a specific way of life)
- Hot actors/actresses
- Product placement in popular movies and television shows
Take a peak at some of the following tobacco advertisements keeping in mind that they want you to be their life-long customer!
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Not sure about you, but this ad doesn’t look like it is trying to attract Grandma and Grandpa… Export ‘A’ is well known for associating their brand with extreme sports.
Trying to addict the late night crew that “only” smoke when they have a drink? The idea of social smoking is not a mistake…
Smokin’ hot? I think not!
The tobacco industry is trying to make a profit off of indoor smoking bans through creating more smokeless products…and now their cancer causing product comes in a peach flavour!
Think you’re in control? That you knew what you were doing when you tried that first cigarette? Don’t be fooled! Big Tobacco has more control then you might think!
Big Tobacco refers to the Tobacco corporations that spend billions of dollars each year manipulating you into trying that first smoke or dip. They know that most teens will get addicted within just a few weeks of trying commercial tobacco. They use marketing schemes to target their magazine ads, commercials, packaging, and social media to youth and then lie about it. Don’t believe us? Check out these ads:
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Most people who saw this ad for Camel cigarettes wouldn't even realize it was actually an ad for tobacco because of the way they've depicted the cigarettes as just one more accessory for the perfect outfit. That is if you don't mind the smell in your hair, on your clothes and the yellow fingernails.
Putting ads like this into magazines that young men read gives the impression that there's something sexy about chew tobacco. The reality instead is that it often leads to cancers of the mouth and throat, rotten teeth and gums, and a hairy tongue. Not so sexy.
In all of their ads, Tobacco companies deceive the public about the safety of their products, they downplay the number of people who die from using their products, and they outright lie about targeting youth.
Ever wonder why they would spend so much money on marketing to children and teens? The answer: because tobacco products KILL half of all people who use them. Big Tobacco needs to replace these consumers somehow to keep making a profit. By scamming young people to try their products Big Tobacco knows that it will have hooked another customer. By getting them young, they’re ensuring at least a few years of profits from them. Do you know where your money is going?
Need more proof? Check out some of these retro ads and try to tell us they’re not manipulating young people!
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