NOT TO KIDS! - Community Resources

NOT TO KIDS! - Community Resources - Cinema

In December 2006, the Not To Kids Coalition began a 4-week cinema ad campaign aimed at decreasing youth access to tobacco through social supply.

As tobacco access through retailers becomes more limited, social resources through peers, family and strangers continues to be an issue that requires community attention.

By helping the community to better understand the Smoke Free Ontario Act, and to change their attitudes regarding sharing tobacco, fewer youth will have access to tobacco and begin to smoke.

Social sources are important to eliminate because friends and family often provide children's first cigarettes. These same sources remain the most common way that youth obtain their tobacco as they become regular smokers.

By reducing youth access to tobacco from these social sources it is possible to prevent children from smoking, and eliminate the life-shortening addiction to nicotine.

It is important to know that it is illegal for anyone (including people under 19 years of age) to sell, supply, or even give tobacco products to youth under the age of 19. The maximum fine for an individual for a conviction on a first offence is $4,000.

If you missed seeing the cinema ad in your community,
you can view it by clicking on a link below:

think about it! ....

english (.mpeg - 4,467 KB)

français (mpeg - 4365 KB)



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